I was absolutely thrilled to take on the cCabs web design project as part of my Blackpool web design services. cCabs stands as one of the Fylde Coast’s most recognizable brands and is undoubtedly the premier taxi service in Blackpool and the surrounding Fylde area.
Project Objectives
The primary goal was to create a sleek, modern website that simplified access to their booking app. Additionally, the project scope included comprehensive Blackpool SEO work to identify why this established brand wasn’t ranking for keywords they rightfully deserved to dominate.
Web Design Approach
After thorough consultation with the cCabs team, I developed a vibrant, on-brand website featuring smooth animations and intuitive navigation. The site prominently showcases their booking application with prominent, user-friendly buttons for both Android and iPhone users to download the app with a single click.
The responsive design ensures perfect functionality across all devices, which is crucial for a taxi service where many bookings come from mobile users searching for “Blackpool taxis” on the go.
You can see the cCabs website here!
Blackpool SEO Strategy
My approach to improving their search visibility included:
- Conducting a thorough SEO audit of their existing online presence
- Analyzing competitor strategies in the local transportation market
- Implementing targeted on-page optimizations focusing on local search terms
- Enhancing metadata with location-specific keywords
- Creating content that addressed common customer queries
cCabs already maintained a strong Google Business Profile thanks to their excellent reputation and substantial customer base. The key challenge was ensuring their website’s on-page SEO properly supported their offline brand strength to improve organic rankings.
Project Timeline and Implementation
The complete website development process took 6 weeks from concept to launch, including multiple revision rounds to perfectly match cCabs’ specifications and brand guidelines. The launch was executed flawlessly, with minimum downtime and zero technical issues.
Impressive Results
The results exceeded expectations. Within just 6 weeks of the new website going live, cCabs had reclaimed top 3 organic positions for virtually all their critical keyword targets, including:
- “Taxis Blackpool”
- “Taxi near me”
- “Blackpool airport taxi”
- “Fylde coast taxi service”
This successful Blackpool web design and SEO project demonstrates the power of combining thoughtful, user-centred design with strategic search engine optimization tailored to local business needs.
I’m proud to share that cCabs has remained a website management and hosting client for the past 2 years, and I look forward to continuing this successful partnership far into the future. This long-term relationship reflects my commitment to all my local Blackpool clients.
Ready to Elevate Your Online Presence?
If you’re looking to achieve similar results for your business, I’d be delighted to discuss your web design and SEO needs. As a dedicated Blackpool web designer, I offer tailored solutions that help local businesses thrive online.
Whether you need a brand new website, an update to your existing site, or comprehensive SEO services to improve your visibility, I’m here to help you reach your goals.
Contact me today to arrange a no-obligation consultation where we can discuss your specific requirements and how I can support your business growth.